AICP Southwest 2011 Sponsor Reel

Check out this really cool piece that Element X Creative did for the AICP (Association of Independent Commercial Producers).  They used Softimage, After Effects, Syntheyes and more to create this beautifully done intro video. Check it out below.

Our creative minds here at Element X Creative were pretty stoked about The Association of Independent Commercial Producers (AICP) asking us to create this year’s Sponsor Reel for the Southwest show. The creative carte blanche was daunting given such a small window of time to concept and produce a 5 minute piece. It was even more challenging considering our own expectations were set high, not only in terms of storytelling, but wanting to create something that had not been done in the history of the show.

After hours and hours of brainstorming concepts, we found an idea the whole studio could rally behind. Every individual under our roof came together to write, storyboard, model, texture, shoot, rig, animate, composite, and edit the final product. Many late nights and take-out orders later, combined with a music and sound effects mix from Tequila Mockingbird, the end video was stunning to behold.

So take a peek at our latest and greatest! We hope you have as much fun watching it as our hero Jack had while running around in the tiny world we created for him.

CREDITS
Director — Brad Herbert

Executive Producers — Chad Briggs, Rick Perez
Producer — Amy Cass

Director of Photography — Brad Herbert
Location Crew — Luis Martinez, Jiss Kuruvilla
Location Manager — Robert Bray

CG Director — Eric J. Turman

Animation Director — Luis Martinez
Animators — Aaron Werntz, Steve “Q” Quentin, Andrea Thomas

Lead Modeler — Christopher McCabe
Modelers — Bobby Reynolds, Mathew Nith

Lead Rigger — Christopher McCabe
Rigger – Eric Turman

Editor — Luis Martinez, Brad Herbert

Lead Lighting Artist — Christopher McCabe
Lighting Artists — Dennis Kang, Mike Martin, Chad Briggs, Jason Moxon

Surfacing Artist — Christopher McCabe, Bobby Reynolds

Lead Compositor — Brad Herbert
Compositors — Dennis Kang, Mark Lopez ,Mike Martin, Laura Wallace, Christopher McCabe, Chad Briggs

Visual Effects — Dennis Kang, Mike Martin, Laura Wallace

Render Wrangler — Candace Morrish

Pipeline/Tools Programming — Steven Keiswetter

IT Director — Greg Glaser

Audio provided by Tequila Mockingbird
Executive Producer — Angie Johnson
Composer — Justin Tapp
Sound Design — Shayna Brown
Mix — Marty Lester

Background Plates : LMRA Railroad Activity
Special Thanks : Robert Bray (LMRA)

TOOLS
3D Package — Soft Image 2012 (.5)
Rigging — otto|rig — Proprietary Rigging Plug-in
Sculpting — Z Brush 4.2
Rendering — Arnold 1.13
Tracking — Syntheyes
Compositing — After Effects CS 5.5
Custom Scripts — Python
Cannon Cameras — 5D and 60D

 

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